Your number, not a benchmark
See what you're losing every month.
Your store numbersAdjust sliders or type exact values
Failed deliveries that eventually return are counted in RTO — not separately.
How this is calculated
Shipped-order loss uses ~₹525 per RTO (forward + reverse freight, packaging, and ad spend). Abandoned cart loss uses your AOV. Recovery ranges from 150+ brands: 20–40% fewer RTOs via pre-dispatch verification, 10–15% cart recovery. NDR re-attempts help before an order becomes RTO — they're not double-counted as a separate loss line.
Enter COD orders, then click Calculate my loss.